Peace Film Initiative (PFI) is a non-profit organization registered in the Kurdistan region of Iraq and offshoot of Anti-Violence Film Initiative (AVIFF) - a California-based 501 (c) 3 non-profit organization founded by Kurdish Film Director, Jano Rosebiani in 2016.
PFI was founded in response to the war, terrorism, injustice, and refugee crises that have plagued the Middle East, and the world at large. In a world driven by realpolitik, most information/media entities are but a mirror of self-serving political perspectives and objectives. This often leaves the vulnerable in conflict zones and within societies of rigid unjust laws at the mercy of the powers that be. Those who suffer most from biased media reports are minorities, women, children, the elderly, and the falsely accused. We believe that education of the right people concerning relevant issues is the critical key to turning a potentially violent situation to a peaceful resolution.
Rosebiani's vision is to use his many contacts in the world of art and cinematography to promote peaceful solutions to potentially violent international situations. Over the past twenty years, his company Evini Films has produced many of Kurdistan’s highly acclaimed cinematic productions. These include his most recent documentary, “The 100-Day Promise”, which chronicles the Peshmerga's heroic deeds in freeing besieged Yezidis from ISIS.
PFI is led by co-directors Jano Rosebiani (President) and Photojournalist Seivan M. Salim (CEO). PFI also has an international staff of Kurds, Americans, and Europeans with decades of experience in Kurdistan, the world of filmmaking, and public relations.
OUR APPROACH includes, but is not limited to, the following:
PFI is not a political organization and has no ties or allegiance to any political party anywhere in the world. We do not support any candidate for office in any country or region where we work. We do not promote specific legislation. It is our task merely to educate the public leaving it to the individual to determine the course of action he or she should take on a given issue.
We consider ourselves the voice of a people without any other effective means to make their issues a part of the public discussion. Our focus is on humanitarian issues and the injustices that so many endure with no apparent redress. We are the “Voice of the Voiceless.
Contact Information for Peace Film Initiative
400 N. Hollywood Way Ste. 207, Burbank, CA 91505 USA
2020 Befrin City, Erbil, Kurdistan Region of Iraq